Changelog
Cross-platform support: compiles for Claude Code, Codex, and Gemini.
Initial release in the customer research skill pack.
How it works
1
Identify persona
Checks arguments, loads existing ICPs, or asks who to research
2
Research language
Searches Reddit, LinkedIn, forums, review sites, podcasts, job postings
3
Capture exact words
Collects real quotes, emotional language, metaphors, failed solutions
4
Extract themes
Groups findings by theme with frequency and emotional intensity
5
Save
Writes to marketing/_reference/voc/ and cross-validates across ICPs
Details
- Captures exact language - words they use, not your interpretation
- Tracks emotional intensity: rage, frustration, annoyance, mild
- Records what they've tried before and why it failed
- Cross-validates themes across multiple ICPs for universal messaging angles
- Sources include Reddit, LinkedIn, G2, Capterra, podcasts, community forums